Cardlink presents the future of electronic payments at Thessaloniki International Fair

Cardlink presents the future of electronic payments at Thessaloniki International Fair

Technological leaps and bounds, involving every sector of society and the economy, are constantly reshaping consumer needs. New, modernized services are always required, and only those who can meet the demands of the present can become the leaders of tomorrow’s world.

At this year’s 86th TIF, such technological solutions, that facilitate the everyday life of businesses, prepare them for the future and contribute to their further development, will be presented.

Cardlink at the TIF: at the side of businesses with modern payment services

Businesses struggling to cope with the current social and economic environment, in order to move forward to the future that is now being shaped, need reliable partners who evolve with them and respond to their needs.

Particularly in the payments sector, the Covid-19 pandemic brought significant changes for businesses which are required to adapt immediately. According to official data released by the Bank of Greece, the total number of card transactions reached 1.6 billion in 2021, up from 1.1 billion in 2020, representing a significant increase of 44%. The number of debit card transactions reached 1.5 billion, up 48% from 1 billion the previous year. Debit cards continued to be the main substitute for cash, accounting for 92% of the total number of payment card transactions, and this trend continues in 2022.

With consumers increasingly preferring cards for their daily transactions in physical and online stores, businesses are in need of reliable electronic payment solutions that will ensure the safety, quality and speed of transactions for themselves and consumers.

Cardlink supports businesses by offering such solutions and combining its dynamic presence in the Greek payment services market with the expertise of Wordline, the leading player in the European payment and transaction management services market. As a member of Wordline, it has access to leading technologies, products and international trends, further strengthening not only its position in Greece, but also the solutions offered to businesses. Today, Cardlink operates the largest transaction acceptance network in Greece with over 290,000 POS, 25,000 e-commerce stores and 400 million transactions per year.

Constantly following the developments in the field of electronic payments, innovation is at the heart of Cardlink’s operations, with the aim of providing businesses with the ability to conduct transactions with quality, safety and speed.

In this context, Cardlink participates in this year’s TIF (Pavillion 15 – Stand 12) with innovative solutions that will bring businesses into the future of payments, with live demos and its experienced team ready to help visitors choose the right digital tools for their business.

Products and services presented by Cardlink are also available through Programmes I “Digital Tools for MMEs” and III “Digital Transactions” of the National Recovery and Resilience Plan “Greece 2.0“. These two programs are a unique opportunity for entrepreneurs to acquire leading digital solutions that will upgrade their business.

Innovative products and services for every business

Cardlink is synonymous with innovation. Through constant research and application of cutting-edge technologies, the company creates technologically advanced products and services, committed to providing solutions that contribute significantly to the growth of businesses and meet their real needs.

Indicatively, we mention the modern, technologically advanced Android POS, which offer even faster transactions, an upgraded image, but also allow the electronic invoicing and interface with the cash register systems, which will soon be mandatory. Also, the Cardlink store enables businesses to utilize different applications for their needs.

In addition, the company provides the possibility of an all-in-one relationship through Cardlink one for the acceptance of payments with competitive commissions in cooperation with Worldline Greece, as well as digital tools for other services, for example, ordering applications for catering businesses and diy e-shop creation.

Aiming to its constant evolution, Cardlink has also created Retail Innovation Hub, an open innovation program, which provides meaningful and innovative solutions for the retail industry. With Found.ation as a strategic partner, the program’s newest venture is Business Factory, an open call for collaboration for those who have already developed a product and are looking for the right partner to see it evolve or have an idea they believe will solve the needs of the retail industry. At Cardlink’s stand at Thessaloniki International Fair, and at the Beyond Expo, where the company will also have presence (29.09-01.10.22), those interested can find out more details about this program as well.

This year’s 86th Thessaloniki International Fair is expected to approach or even exceed the record number of visitors of 2019, with technology being the undisputed protagonist. Cardlink’s expert team will be there, ready to provide immediate information to any business owner interested in technologically advanced, quality and reliable payment solutions that will contribute to the progress and growth of their business, bringing it one step closer to the future.

More information about Cardlink’s participation at the 86th TIF can be found here.

This article was published in CNN.